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After Eric Cartman became the new reader of the morning announcements at South Park Elementary, he began a smear campaign against Wendy Testaburger, the student-body president. He consistently accused Wendy of hating Smurfs and repeatedly called her derogatory names. He wrote What Happened to My School, a book about Wendy's supposed sexual exploits, and held a book signing, selling the books for $5 each.