Tay was one of the internet celebrities waiting for their theoretical payments. When the other celebrities begin fighting, he produces a gun and shoots several of his fellow internet celebrities. He meets his end when Dramatic Look Gopher stares at him too long, causing his brain to explode.
In one of his videos, when Zonday was asked about how he felt about his portrayal in the episode he spoke glowingly stating he was a fan of South Park and that it did what it does to all celebrities.
He wears a white shirt, brown pants and grey-rimmed glasses. He has an orange-tinted tan.
Zonday appears to have a reputation among the other internet celebrities for being smug and self-absorbed. Exemplifying this, at one point, he claims that "Nothing takes priority over Chocolate Rain!"