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The group performed their anti-smoking speech using hip-hop music and dancing. Their persona is a play on the stereotypical school assembly meant to motivate children. This motivational technique was supposed to appeal the younger audience of South Park, but instead of discouraging cigarette smoking it inspires the Boys to try it behind the school's loading bay.
The group states that if you don't smoke "you can be just like us!" The boys realize how incredibly lame Butt Out! is and starts smoking so they won't end up like the group.